Tuesday, November 28, 2006

Who is responsible for this?



These post it notes have become an everyday occurrence. Right on the front page of the Post. And when I take this leech off the paper, it rips the cover. There are important stories on the front page, like today, that should not be covered up with advertising.

Who is responsible for this? Who is the person who thought up this idea and the person who authorized this? They should be put out of that paper. Some might say they should be flogged in public, others might say they should be tarred and feathered, but I didn't say that. I will say we should consider shunning these persons, not unlike the Amish.

It really cheapens the editorial content which is supposed to be the focus of the business. I am all about the paper increasing the revenue. But not at the expense of the product. The face of the paper is very, very important. Ads on the plastic sleeves are fine. Inserts that fall out of the paper are fine. But messing up the cover is not cool at all. It is bad enough when you see a non-story on the front page, now there is garbage taped to the front. As a person who takes out advertising, this does not improve the image of the paper. This does not increase the revenue, it just pulls revenue from the back end. I am going to stop bitching, but who ever is responsible for this should be ashamed. For it makes me embarrassed of my former employer and my hometown paper.

4 Comments:

Anonymous Anonymous said...

steve, i hope your not calling the headline on todays pd a " a non story"

4:28 PM  
Blogger Steven Fitzpatrick Smith said...

Absolutely not. Like I said "there are important stories, like today, that should not be covered up with advertising."

The non-stories of what I speak are the giant pictures of cheeseburgers or a new movies that cover the entire above the fold. It is shameful that an ad would be taped over an important story like what happened down in the Ozarks yesterday.

5:09 PM  
Anonymous Anonymous said...

Funny, I saw one of those posties on a vase at the coffee shop today... I thought someone was just running around town sticking the flowers. Didn't you once write about a guy sticking posties on car windows? I think that might have been in the back of my mind when I saw it.

11:47 PM  
Blogger Steven Fitzpatrick Smith said...

yeah, that was really strange.

12:17 AM  

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